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Gerade bei Social Media Kan\u00e4len ist guter Content<\/a> das A und O. Doch wie erstelle ich wirklich guten Content?<\/p>

In unserem How to haben wir ein paar Tipps f\u00fcr die Erstellung von interessantem Inhalt zusammengestellt. <\/p>

Emotionen schaffen<\/h2>
Nutzen Sie Bilder oder Videos, um Ihrem Beitrag Emotionalit\u00e4t zu verleihen. Aber Achtung vor geklauten Bilder: Am besten verwenden Sie selbst erstelltes Bildmaterial. Alternativ verwenden Sie Bilder, f\u00fcr welche Sie die Rechte besitzen oder welche frei <\/a>verwendet werden k\u00f6nnen. <\/p>

Schreiben Sie \u00fcber Ihr Fachgebiet und Ihre Branche<\/strong><\/h2>Am ehrlichsten wirken immer Inhalte, bei denen Ihr Leser merkt, dass Sie wissen, \u00fcber was Sie schreiben. Ein paar interessante Denkanst\u00f6sse zur Themenwahl gibt z.B. LinkedIn<\/a>: <\/p>
Welche Ratschl\u00e4ge w\u00fcrden Sie einer Person geben, die den Einstieg in Ihre Branche sucht? <\/li>
Wie wird (oder sollte) Ihre Branche in f\u00fcnf, zehn oder f\u00fcnfzehn Jahren aussehen und wie wird dieses Ziel<\/a> erreicht werden? <\/li>
Was ist das gr\u00f6sste Problem, das Ihre Branche ansprechen muss? <\/li>
Welche Kenntnisse sind in Ihrer T\u00e4tigkeit oder in Ihrem Unternehmen unerl\u00e4sslich und warum? <\/li>
Wie hat sich Ihre T\u00e4tigkeit, Ihr Beruf oder Ihre Branche ver\u00e4ndert, seit Sie in Ihrem Beruf begonnen haben?<\/li>
Was w\u00fcrden Sie tun, wenn Sie noch einmal von vorne anfangen k\u00f6nnten und warum? <\/li>
Wie haben Sie den Einstieg in Ihren Beruf geschafft? Welche Ratschl\u00e4ge haben Sie bez\u00fcglich Karriereplanung? Welchen Herausforderungen sieht sich Ihr Fachgebiet in der Zukunft gegen\u00fcber gestellt?<\/li><\/ul>
Schreiben Sie so lange wie n\u00f6tig und so kurz wie m\u00f6glich<\/strong><\/h2>
Versuchen Sie, m\u00f6glichst schnell auf den Punkt zu kommen. Ist der Beitrag zu lang, wir er nicht gelesen und verfehlt damit seine Wirkung. Zu kurze Geschichten verfehlen auf der anderen Seite ihre Wirkung, da sie als zu wenig aussagekr\u00e4ftig taxiert werden. Die allgemein als optimale Text-L\u00e4nge liegt zwischen 800 und 2’000 W\u00f6rtern. Die effektive L\u00e4nge h\u00e4ngt aber nat\u00fcrlich von vielen individuellen Faktoren wie Thema, Publikationsmedium usw. ab.<\/p>
Die perfekte \u00dcberschrift<\/strong><\/h2>Egal, \u00fcber welches Medium ein Bericht ver\u00f6ffentlich wird: ein packender Titel ist ein guter Garant, dass Ihr Artikel gelesen wird. Dies gilt bei Print, Social Media oder E-Mail-Marketing<\/a> immer. Denn je klarer und pr\u00e4gnanter die \u00dcberschrift ist, desto h\u00e4ufiger wird Ihr Artikel gelesen. Es lohnt sich, gen\u00fcgend Zeit f\u00fcr die perfekte \u00dcberschrift einzusetzen, damit der Leser sofort gefesselt wird und im Optimalfall einen ersten \u00dcberblick \u00fcber den Inhalt des Berichts erh\u00e4lt.<\/p>
Beitrag teilen<\/h2>
Um die Leserate markant zu steigern, lohnt es sich, diesen so oft wie m\u00f6glich zu teilen, bzw. teilen zu lassen. Dies erh\u00f6ht die Reichweite der eigenen Inhalte markant. Auf der anderen Seiten sollten Sie auch regelm\u00e4ssig Beitr\u00e4ge von Autoren teilen, die zum gleichen oder \u00e4hnlichen Thema publizieren. Damit wird Interesse signalisiert und es wirkt sich positiv auf die grunds\u00e4tzliche Sichtbarkeit des eigenen Profils aus. Und die Chancen<\/a> werden erheblich erh\u00f6ht, dass Ihre eigenen Inhalte von den anderen Autoren ebenfalls wieder geteilt werden.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[195,15],"class_list":["post-1101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-management","tag-social-media","lalita-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nHow to Social Media Content - eugster.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eugster.net\/how-to-social-media-content\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Social Media Content - 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