Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning: Cannot modify header information - headers already sent by (output started at /home/httpd/vhosts/eugster.net/httpdocs/wp-content/plugins/chatbot/qc-support-promo-page/class-qc-support-promo-page.php:201) in /home/httpd/vhosts/eugster.net/httpdocs/wp-includes/rest-api/class-wp-rest-server.php on line 1831 {"id":925,"date":"2022-12-28T04:23:46","date_gmt":"2022-12-28T03:23:46","guid":{"rendered":"https:\/\/eugster.net\/?p=925"},"modified":"2022-12-24T10:23:55","modified_gmt":"2022-12-24T09:23:55","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.eugster.net\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"

Alle (Marketing-)Welt spricht heute von Content Marketing. Man muss es haben – es scheint der heilige Gral des Marketings geworden zu sein. Doch um was geht es denn eigentlich bei dieser Marketingmethode? In diesem Artikel beantworten wir die wichtigsten Fragen zum Thema und zeigen Ihnen auf, ob und wie auch Sie mit Content Marketing das grosse Gesch\u00e4ft machen k\u00f6nnen.<\/p>

Eigentlich ganz einfach …<\/h2>

Ja, eigentlich ist das Prinzip von Content Marketing sehr simpel: Mit relevantem Content geben wir unseren Online-Interessenten das Gef\u00fchl, dass wir unser Gesch\u00e4ft wirklich verstehen. Dies erreichen wir dadurch, dass wir zu unseren Kernthemen weitergehende Hintergrundinformationen zur Verf\u00fcgung stellen. Der Trick dabei – im Normalfall bekommen unsere Besucher diese Informationen nur vordergr\u00fcndig kostenlos, denn bezahlt werden die bezogenen Unterlagen mit der Bekanntgabe der pers\u00f6nlichen Kontaktinformationen.<\/p><\/p>

\"photo
Photo by ThisIsEngineering on Pexels.com<\/a><\/figcaption><\/figure>

Denn Informationen sind das neue Gold. Und mit seri\u00f6s eingesetztem Content-Marketing ermuntern wir unsere Website-Besucher dazu, uns Ihre pers\u00f6nlichen Daten zu \u00fcbergeben, bekommt aber daf\u00fcr auch interessante Informationen von uns zur Verf\u00fcgung gestellt. So haben tats\u00e4chlich beide Partien etwas davon.<\/p>

Informationen nutzen<\/h2>

Der eigentliche Nutzen von Content-Marketing liegt im zweiten Schritt, f\u00e4ngt also dann an, wenn uns ein Besucher seine Kontaktdaten \u00fcbergeben hat. Jetzt sind wir dran, diese Informationen zielgerichtet einzusetzen. Konkret bedeutet dies, dass wir den Kontakt kurz nach dem Bezug unseres Contents erneut kontaktieren. Denn in diesem Moment ist das Interesse bereits geweckt und es besteht eine reale Chance, dass wir daraus ein Gesch\u00e4ft machen k\u00f6nnen.<\/p>

Doch geanu hier lauern auch die gr\u00f6ssten Fehlerquellen. Denn es gibt nicht viel nervenderes, als wenn wir nach einem Download mit einer Mail-Flut \u00fcberschwemmt werden oder noch schlimmer von einem Callcenter vom anderen Ende der Welt in unverst\u00e4ndlichehm Kauderw\u00e4lsch kontaktiert werden.<\/p>

Wenn wir uns aber schlau anstellen, dann bietet das Content-Marketing die perfekte Ausgangslage f\u00fcr die n\u00e4chsten Schritte. <\/p>

Seri\u00f6se Kontaktaufnahme<\/h2>
\"woman
Photo by Ivan on Pexels.com<\/a><\/figcaption><\/figure>

Wie gehen wir als am besten vor? Leider gibt es – wie in so vielen F\u00e4llen – nicht das eine Patent-Rezept. Aber beim Beachten der folgenden Punkte ist die Erfolgschance sehr gut:<\/p>

Themenbezogene Kontaktaufnahme<\/h2>

Es ist wichtig, dass die erste Kontaktaufnahme als Erg\u00e4nzung zum Content, der bezogen wurde, dient. Wir der zur Verf\u00fcgung gestellte Content von einer grossen Menge Website-Besucher heruntergeladen wird, dann empfiehlt sich f\u00fcr den n\u00e4chsten Kontakt sicherlich eine (automatisierte) E-Mail<\/a>. Wichtig ist, dass diese E-Mail<\/a> aber nicht den maschniell erstellten Eindruck erweckt. Sie soll m\u00f6glichst so wirken, als dass Sie tats\u00e4chlich von einem Menschen f\u00fcr den Empf\u00e4nger individuell erstellt wurde. <\/p>

Noch besser ist es nat\u00fcrlich, wenn jeder Download tats\u00e4chlich von einem Menschen beantwortet wird. Wenn es die Menge an Downloads sowie die zur Verf\u00fcgung stehenden internen Ressourcen erm\u00f6glichen, dann sollte dieses Vorgehen unbedingt genutzt werden. Bei solchen Anrufen besteht die perfekte M\u00f6glichkeit, den Interessenten direkt abzuholen, zu erfahren, wie wir mit unserem Angebot weiterhelfen k\u00f6nnen.

\u00a0<\/p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[195],"class_list":["post-925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-management","lalita-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nContent Marketing - eugster.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eugster.net\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing - eugster.net\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eugster.net\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"eugster.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marc.eugster\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/marc.eugster\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-28T03:23:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-24T09:23:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eugster.net\/wp-content\/uploads\/2021\/03\/pexels-photo-265087.jpeg?v=1652099116\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eugster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marceugster\" \/>\n<meta name=\"twitter:site\" content=\"@marceugster\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.eugster.net\/content-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eugster.net\/content-marketing\/\"},\"author\":{\"name\":\"Eugster\",\"@id\":\"https:\/\/www.eugster.net\/#\/schema\/person\/29ce2cc8f034b38a589e9af5231e3075\"},\"headline\":\"Content Marketing\",\"datePublished\":\"2022-12-28T03:23:46+00:00\",\"dateModified\":\"2022-12-24T09:23:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eugster.net\/content-marketing\/\"},\"wordCount\":504,\"publisher\":{\"@id\":\"https:\/\/www.eugster.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eugster.net\/content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eugster.net\/wp-content\/uploads\/2021\/03\/pexels-photo-265087.jpeg\",\"keywords\":[\"Content-Management\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eugster.net\/content-marketing\/\",\"url\":\"https:\/\/www.eugster.net\/content-marketing\/\",\"name\":\"Content Marketing - 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